brand design that grows with you
the expandable brand
to the business creator who has divested from the hustle lifestyle,
Maybe your income isn’t higher every year, your path is non-linear. You take time off to focus on other priorities from time to time but you always come back. If you’re like me, the pace might frustrate you at times but you’d never sacrifice your passion for success because you know with patience you can have both. It’s inevitable.
This is how I’ve built my brand, slow and steady, grit but not force, and with frequent pivots as I grow into myself. Anyone remember when I was selling clothes online?
But growing slow doesn’t mean you have to stay in beta or DIY mode forever. Like a snake shedding it’s skin it may be time to let go of the parts of your brand that feel beginner-ish. After all, you’re committed to eventually achieving the highest expression of your dream, it’s time to show the world.
To grow to that next place, you need brand visuals that match the level of art and taste you are bringing to your work. Sticking with your diy logo tells your audience that you have an unserious side-hustle, which is dishonest. What you have is a legacy in the making. Imagine what it would feel like to log in to work and see your love of your work reflected back to you in a world of color and aesthetics that couldn’t belong to anyone else.
And the cool part is, you don’t have to invest in a whole brand design package if you’re not ready.
here’s what your journey could look like :
I have 10 spots open for brands who are ready to massively upgrade their visuals in partnership with a brand artist.
My signature branding package with all the bells and whistles is an investment of $4,000. By choosing to go the expandable brand route, you only pay:
8 installments of $250
or 4 installments of $500
or $2000 up front
This offer won’t be available again until next year and at a higher price point. I want to help as many creators as I can visualize the brand of their dreams.
let’s see a real example from my portfolio
Jess is an astrologer for authors and poets, connecting writers with their stars for greater creativity and success. Jess entered my orbit while still in the DIY phase of her business but knew how much a professional brand could speed things along for her. So I set her up with just the essentials to get her dream going. One personality packed logo, a color palette, font combinations, and a guide to professional brand implementation to put them to good use.
Within a year, her budget had grown to the point where she was ready to build out the brand more fully with a logo suite, Canva template library, and stock photo library. Next time she’s ready to expand, we’ll tackle branded patterns, illustrated elements, creative direction for her photoshoot and a website upgrade. Approaching brand design in steps like this allows founders to grow at their own pace without sacrificing customer trust.
