Project Booked: Branding & Web Package

Ash Stinson is disrupting the Louise Hay world of energetic body work with her own radically self-honoring healing modality. When Ash came to me, her branding looked quite a bit like other healers and coaches out there and didn’t reflect how singular her messaging and offerings were- really no one is doing it like her so no one else’s branding should look like hers. We wanted anyone who visited her space to feel like they’d entered an old cozy home library and stumbled upon something ancient and wild. I incorporated a sigil she commissioned from another witch to create a logo that not only looks magical, but holds magic as well. The website is designed in collaboration with Ash herself, original concept and brand application by me. Deliverables also included a set of hand drawn brand elements, sigil brand pattern, photoshoot creative consult, full logo suite with sigil submark, custom fonts and colors. My favorite part is the custom coded randomized card pull feature we made for her oracle deck sales page.