Jess Cato Expandable Brand
Project Booked: Expandable Brand Package
Jess is an astrologer for authors and poets, connecting writers with their stars for greater creativity and success. Jess entered my orbit while still in the DIY phase of her business but knew how much a professional brand could speed things along for her. So I set her up with just the essentials to get her dream going. One personality packed logo, a color palette, font combinations, and a guide to professional brand implementation to put them to good use.
Within a year, her budget had grown to the point where she was ready to build out the brand more fully with a logo suite, Canva template library, and stock photo library. Next time she’s ready to expand, we’ll tackle branded patterns, illustrated elements, creative direction for her photoshoot and a website upgrade. Approaching brand design in steps like this allows founders to grow at their own pace without sacrificing customer trust.
